Selling Reiki

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OK, I have something to admit. I have a very hard time “selling” reiki to people who do not already know what it is or have experienced the work. This bothers me because I know for a fact that Reiki works, minimally as a good way to relax and relieve stress, and in many cases as a great way to help relieve pain, headaches, and insomnia.

Unlike office products, which have clearly defined functions and are necessary to certain functions, Reiki is a bit more fluid. I would like to say Reiki is necessary, but in reality it is a highly recommended optional addition. I actually have an easier time selling Reiki classes with attunements to equip people for further self-care as well as care of others than selling Reiki treatments, even though I feel ten times better when I receive regular Reiki treatments from other practitioners.

In many ways this is the same quandary of the Pilates teacher, who wants her clients to progress, learn, and internalize the practice; while at the same time wanting them to remain devoted students forever. The Reiki I attunement and class gives each person the tools for effective daily self Reiki practice as well as a medium to treat others. Regular Reiki treatments allow for the pain and stress relief, along with support of any other medical treatments and positive mood changes, but without a solid self practice to back it up the client must rely on a Reiki practitioner, even though the tool is easy to teach and learn.

What are your challenges in selling Reiki treatments vs. classes? What works? What doesn’t? Leave me some comments…